Marketers are outstanding communicators.
We kind of have to be, it is, after all, our job. Specifically, we are one of the best groups out there for sharing relevant and useful content with each other. From stats to best practices, the Internet is packed with great information for marketers, and it is constantly being updated. This week, here are a few marketer must reads that have recently come down the pipe:
A curation post from the Search Engine Journal of outstanding metrics merged with some great to-dos and overall helpful advice to help you as you do your 2014 planning. A summary of this post is best put in their own words:
“All of the digital marketing trends in 2014 point to getting to know and interacting with your target market. Gimmicks and tricks are so 2013…Being a thought leader in today’s business world means you must hit your: content creation, email marketing, mobile marketing and social media hard.”
Great advice for marketing emails or just in-office communication is delivered by 99u in this post. The key take away: People aren’t stupid, stop emailing them things that would suggest they are. Be interesting, be helpful, and be honest when preparing an email. If you can’t do those three things you probably shouldn’t be emailing people anyway. Check out these 8 steps that are great and easily actionable.
Get into the science behind website design and visuals with this post. This is amazingly well-researched article written by Tommy Walker for ConversionXL should probably be at the top of this list. The most technical of the three, it digs into some real case studies and overall research. You’ll be amazed and what huge impact small changes to your website design can have.
If you consider yourself a digital marketer and don’t know what SlideShare is, then it might be time to reconsider calling yourself that. This little tool has risen in the ranks of sites for content marketing quickly. This blog post helps you understand how to maximize using SlideShare by tapping into the sites impressive SEO power.
What marketing resources have you come across recently that you’d recommend?